Search Engine Optimization
SEO - big results without big expenses.
If you have a website, you need to know about search engine optimization, SEO. There are plenty of SEO companies that claim to know what you need to do to "raise your ranking" but most of what you need to do to improve your site results are simple and focus on common sense.
The first question you need to ask is: How Important is SEO to your site? You answer will depend on your business, customers, products, and purpose of your site.
Some common sense tips to get you going in the right direction:
- Decide on your goals and objectives:
- Who is your audience and what are they looking for.
- What keywords would they use to describe what you do.
- Your content should be consistent with your keywords.
- Clean up your website
- Make sure your content has current information and that page titles, keywords, and content match.
- Use static URLs - You might need to reconfigure your Content Management System (CMS)
- Create a Sitemap
- Layout your content in simple structure.
- No forced Flash intros
- No frames
- Limited tables
- Use <ALT> tags
- Update your site to use CSS to clean up your content.
- Don't go it alone. The web is a social place.
- Look for affiliates that you can trade links with or join member association sites.
- Start and promote satellite websites.
The world of SEO is huge and there are plenty of approaches. There are lots of resources out there and if you need help we would be happy to help consult you on your SEO strategy.
